We live in a digital age where your online presence and presentation is everything. Starting from social media, people put a lot of effort into maintaining their personal profiles and putting together their online identity, just to leave a good first impression. Why would it be different with business websites? It’s the first thing your potential client sees, after all. For it to get high performance and outreach, your website has to make an impact on the viewers, and here’s how professionals do it.
What is a High-Performing Website?
There are many factors at play here that makes a website high performing, but at its core, it all comes down to conversion rate. Conversion is a marketing term that represents a casual viewer turning into a consumer of your service, meaning they completed the desired goal of your page. For example, if you run a business that sells organic cosmetics, the conversion would be having a casual viewer make a purchase from your website. And well, your conversion rate is the number of viewers who turned into conversions. Improving and tracking your conversion rate makes your website more successful and is a goal to strive to achieve.
Appealing Design
To make your viewers become your customers, no matter how great your content is, the design of your website needs to be appealing. It has to be simple enough and not overcrowded with content, and it absolutely needs to be user-friendly. “Intelligent website design is half the battle in keeping your customers engaged” the experienced Magento development agency states, and we can’t help but agree. If your site looks and feels professional, viewers are likely going to stay, and potentially turn into customers, so make sure that your pages are well organized and easy to navigate. If the website is too complicated, and your viewers can’t find what they’re searching for quickly, they will likely just give up on your site, so don’t let that happen! It’s also very important to pay attention to the colors you’re using. Are they a good representation of your business? Think it through and make the color scheme consistent, and easy on the eyes, so your viewers aren’t confused every time they open a new page.
Website Content
Of course, when everything else is set, the content of your website is what your customers are here for, after all. It’s very important to make your content relevant, helpful, and easy to read. Put the most important points and information on top of your page, as it will save your viewers from scrolling, which is something they’re not quite fond of. It should also be updated regularly! If you want people to return to your site, you should give them some new content to look forward to, and ideally make a special section with new information, so they can find it easier.
Performance Speed
If you want people to make that purchase, or fill out that form, you cannot keep them waiting! It is well known that our attention span is deteriorating and that in this digital age, we want everything at our fingertips as fast as possible. This is why low website speed is incredibly off-putting and frustrating. It makes potential clients click away, and search for someone who can give them what they need faster than you can. So no matter how visually appealing your website is, or how great your content is, it’s crucial to optimize your website and minimize the loading speed.
Device Compatibility
It’s very important to keep in mind that your viewers are going to browse your website from different browsers and devices. There are a bunch of different browsers these days, and it’s a must for your website to load properly on all the most popular ones such as – Firefox, Opera, Safari, Internet Explorer and of course Google Chrome. It’s important to test your site on all of the aforementioned sites, just in case something isn’t rendering right. It’s also important to make your website accessible from different devices, be it laptops, desktop computers or tablets and smartphones, it’s important that it’s still similar and easy to navigate. It’s always a good idea to create a mobile version of your website, as desktop versions can often be very confusing and impractical on mobile devices.
Creating a website is not an easy task, and optimizing and perfecting it takes quite a bit of time. It’s definitely a long process, but the results are worth it. Keeping these tips in mind will definitely save you a lot of time and effort, as you will know what to focus on, and you’ll be well on your way to having a professional-looking, high-performing website.
